The "Last Jedi" roving mini vacuum depicts the image of Darth Vader.
BY LEE PFEIFFER
A couple of years ago I was in London to attend the royal premiere of "Spectre". While inside a Boots pharmacy, I came upon the official Gillette "Spectre" electric razor, which was amusing since there isn't a any reference or scene in the film relating to said razor. The box was also devoid of any imagery from the film except for the logo. I thought at the time that the obsession with manufacturers to tie their products to a hot movie franchise has reached an extreme. The release of "Star Wars: The Last Jedi" only reinforces that belief- and I'm not alone. As Variety writer Matt Fernandez points out in a recent article, the products licensed to tie-in to the film are as surrealistic as any space alien seen in the franchise. Do people really buy bananas or a pineapple simply because there is a tag with the film's logo attached? The people at Dole certainly think so. They've made the connection between fruit and outer space with a campaign based on "Unite for a Healthy Galaxy". How about "Last Jedi" bags of salad or a mini roving vacuum with Darth Vader's image? Makeup tie-ins to the Bond franchise have been around for decades but at least that makes sense: 007 movies always feature gorgeous women dressed to the nines. But a "Last Jedi" make-up line? Really? I guess every lady wants to look her best while brandishing her light saber in an attempt to save the universe. Then there are the "Last Jedi" line of fine fountain pens, ice cream and, of course, the "Last Jedi" Storm Trooper line of razors from Phillips, which should fit snugly on your collectibles shelf next to the one you have from "Spectre". Click here to read.