The Academy of Motion Picture Arts and Sciences presents this rare 1960 eleven minute industry promotional short that was sent to theater managers to explain the innovative ways they could promote Alfred Hitchcock's "Psycho". Hitchcock personally oversaw the construction of the unique campaign that intentionally made seeing the film a status symbol. No one was admitted after the movie had started and large lines of ticket holders waited patiently for the next screening. Theater fronts and lobbies were decorated with extravagant advertising materials and Hitchcock himself provided recorded announcements to keep the crowds entertained. When no studio agreed to give "Psycho" the green light, Hitchcock financed the movie himself on a shoestring budget using many of the people who were working with him on his weekly T.V. series. The film became one of the top-grossers of all time and netted Hitchcock a fortune.