“Hello,
Bookstore” chronicles the heart-warming story of how the community of Lenox,
Massachusetts rallied
around their local bookshop to save it from bankruptcy during COVID-19. Viewers
are treated to an amazing storyteller, Matthew Tannenbaum, owner of The
Bookstore since 1976. It's not your typical documentary. There's no narrative
here. It is not linear. What we are treated to is a raconteur of the first
level musing about his life and raison d'être, The Bookstore on Housatonic
Street. The film is best described as being stream of consciousness musings
attached to a metronome of time.
Director
A.B.Zax, the sole cameraman of the film, started filming in the fall of 2019.
"It was an amazing journey, starting in fall 2019 and early winter, 2020.
Then COVID hit, and I came back from L.A., where we were living at the time. I
was upset at first, this isn’t The Bookstore I want to show, it wasn’t that
magical world anymore. Once I accepted that this is the time we had to do this,
what an interesting microcosm to explore, these shifts in our communities, this
humble little bookstore. We stayed and bought a small house in West
Stockbridge," Zax (who is married to a high school friend of Tannenbaum's
daughter, Shawnee) said.
Tannenbaum
has owned this shop since 1976. He's hosted many a book reading there and
raised a glass with his customers at the in-store/next door wine bar Get Lit.
Matt Tannenbaum behind his Get Lit wine bar.
(Photo: Heather Bellow.)
He's been in debt since he signed the papers and
borrowed money to buy the store 46 years ago. But he's been doing what he loves
ever since: “I’m just that guy who likes to do what I do, to sit upfront, do the
work, and handle books. The film captures me doing that,” he said in a
post-film interview.
In
April of 2020, while the shop would not let browsers in, books were sold either
curbside, asked for through the front door or via the internet. Customers would
read off their credit card numbers and books from inside were placed on a stool
right outside the front door.We
meet many regular customers during the course of the film as well as his two
daughters, the previously mentioned Shawnee and Sophie, who gave birth to a
child during the filming. Matt has a great rapport with his customers and a
never-ending font of stories. In his early days in Manhattan he worked at the
famous Gotham Book Mart. He eventually wrote a short (36 page) memoir: My Years
at The Gotham Book Mart with Frances Steloff, Proprietor.The idea for the documentary
came to Zax when he asked Tannenbaum if he planned to write more stories and
Tannenbaum said he didn't. Thus, it was decided to film the stories as they
were related by him to the camera. And occasional customer.
In August of 2020 he was selling
in one week less than what he would sell in a day. Bills mounted up. In
desperation he started a Go-Fund me page hoping to raise $60,000 to save the
store. He reached it in 23 hours. Eventually, it topped out at $120,000.The
Bookstore, a fixture in Lenox for well over four decades, got its start in
Stockbridge, “in the living room of a small rented house behind an alley that
housed a then little-known café that later came to be known as Alice’s
Restaurant.”
In a photograph taken in the mid-1990s, Matt Tannenbaum with Alice Brock of Alice’s Restaurant and Arlo Guthrie. Brock had just illustrated Arlo’s new book, Mooses Come Walking.
The move to
Lenox took place sometime in the late 60s or early 70s. And the baton pass from
the previous owner, David Silverstein, to Matt Tannenbaum took place on April
Fool’s Day, 1976. Due to the
community's generosity, The Bookstore still operates to this day. “Hello,
Bookstore” is available on DVD from Kino Lorber/Greenwich Video (Click here to order from Amazon). It can also be rented for streaming on Amazon Prime and Apple.For those interested, the film's website has
a video of Neil Gaiman's introduction to the movie that was shown while running
at Manhattan's Film Forum. https://www.hello-bookstore.com/
For further
reading you may be interested in reading these newspaper articles:
