BY LEE PFEIFFER
David V. Picker, whose tenure at major film studios and as an independent producer, made him a legend in the film industry, has died from colon cancer in New York at age 87. The Picker family lived and breathed movies and in the 1950s they ran United Artists under the leadership of Arthur Krim. Under Krim and the Pickers, UA entered a "Golden Age" of achievements. David, who was named head of production at an early age, showed an uncanny ability to attract top talent and produce films that were popular and critical successes. He was ultimately named President and COO of the company. During his tenure, UA brought to the screen films that were diverse in content including "West Side Story", "The Magnificent Seven", "The Great Escape", "In the Heat of the Night", "Judgment at Nuremberg", "It's a Mad, Mad, Mad, Mad World" and many others. He also thought outside the box by green-lighting "Midnight Cowboy", making it the only "X-rated" movie to win a Best Picture Oscar. He also backed director Bernardo Bertolucci's controversial film "Last Tango in Paris" and developed a gradual distribution roll-out that used the movie's notoriety as a marketing took, making the film a sensation. When he heard about a director named Sergio Leone having great success with the European Western "A Fistful of Dollars", Picker ignored conventional wisdom and struck a deal to release the film in English-language markets. The Leone trilogy of films with Clint Eastwood made both men international celebrities and went on to become acclaimed as classics despite their modest production values. Picker also struck a long term production deal with Woody Allen, resulting in many highly acclaimed films.
Picker also saw early potential in the Beatles before they became household names internationally. He arranged a multiple picture deal and hired young director Richard Lester to helm "A Hard Day's Night". The film became a sensation. Perhaps his greatest success was arranging a deal with James Bond producers Albert R. Broccoli and Harry Saltzman to bring Ian Fleming's 007 novels to the big screen after Columbia passed on the opportunity. Picker foresaw the potential of a long-term franchise but later admitted no one could have foreseen it thriving after a half-century. It was Picker who arguably salvaged the Bond franchise after Sean Connery retired from the role after his fifth Bond film, "You Only Live Twice" in 1967. Unknown actor George Lazenby took over the role for "On Her Majesty's Secret Service" but he, too, quit, leaving the franchise in disarray. American actor John Gavin was signed for the role for "Diamonds are Forever" but Picker had second thoughts about his viability to play Bond. He arranged to meet Connery for a game of golf in Spain and convinced him to return for one more Bond movie, agreeing to the highest salary ever paid to an actor. The film's success proved there was still a major market for James Bond and allowed Connery's successor Roger Moore to thrive in the role of 007.
Picker left UA in the 1970s and became an independent producer. One of his great successes was Bob Fosse's 1974 film "Lenny". He also produced the acclaimed comedy "Smile" and the disaster thriller "Juggernaut". At various times he was wooed back to take top level positions at various studios including Paramount, Columbia and Lorimar. He oversaw some major successes as well as flops but his low-key personality didn't often mix well with the hyper-activity in the New Hollywood. Ultimately, he returned to independent producing and brought Steve Martin to the big screen with the enormous hit "The Jerk". Picker also served for a time as President of Hallmark Entertainment Productions.
Picker, who was a modest and reserved figure in an industry strewn with big egos, rarely gave interviews but he was a contributor to Cinema Retro, enlightening readers with behind the scenes stories pertaining to specific films. He told us that during his days at United Artists, he and his fellow production executives were conscious of the fact that the company had been founded by actors: Charlie Chaplin, Douglas Fairbanks and Mary Pickford. Thus, it became the corporate philosophy to not interfere with a director or producer once a movie had been given the green light. The first time the UA brass often saw any of the film was when it was completed and screened. There were exceptions when a production was deemed to be in trouble and over-budget. Picker admitted he made a mistake when he greenlit director George Stevens' biblical epic "The Greatest Story Ever Told" largely on the basis that he had grown up idolizing the filmmaker. The movie proved to be a boxoffice disaster and the studio only recovered because of the success of "Help!" and "Thunderball". Picker had also given the go-ahead for the big budget adaptation of James Michener's "Hawaii". When the budget started hitting the stratosphere, Picker went to the location and personally cut out the last half of the script in an attempt to salvage what became a boxoffice disaster. He also had to inform director/star John Wayne that he had to trim considerable footage from the roadshow presentations of "The Alamo" when the film went into wide release in order to ensure profitability. Wayne complied without complaint but when the same situation arose with Stanley Kramer's "It's a Mad, Mad, Mad, Mad World", it resulted in bad feelings between the two men. Picker always claimed that although the film is beloved by many, he couldn't stand to watch it because it brought back so many negative memories of feuding with Kramer.
Picker had been involved in politics throughout his adult life along
with other prominent members of his family who promoted liberal
candidates and causes. His uncle Arnold was named in the first spot on
President Nixon's notorious "secret" list of personal enemies. In a note below Arnold's name, Nixon indicated that the resources of the federal government should also be considered to be used illegally against David Picker and United Artists as a corporation. Picker said that when the list became public in the midst of the Watergate scandal, he hung it on his wall with pride.
Picker was arguably the last major studio head from a Golden Age of Hollywood film production. His 2013 memoir "Musts, Maybes and Nevers" is an essential read for anyone who likes classic movies. Cinema Retro is grateful for his friendship and contributions to our magazine and we extend our sincere condolences to his wife Sandy and the entire Picker family.