BY LEE PFEIFFER

 The mid-to-late 1960s saw such sweeping and rapid changes in politics, sexual mores and popular culture that the mind still reels when thinking about it. Hollywood studios, ever opportunistic, desperately tried to tap into the dramatically changing youth culture. A few years earlier, sanitized Elvis Presley musicals and lame beach comedies satiated younger movie goers. By 1967, Frankie and Annette had been abruptly made irrelevant by Bonnie and Clyde. Suddenly aging studio executives were throwing money at virtually any project that would prove they had their fingers on the pulse of the increasingly important demographic that represented the future of the film industry. In 1969 alone there was a sea change in the types of films that were bringing in big boxoffice. Wife swapping was played for laughs ("Bob & Carol & Ted & Alice"), drug dealers were presented as tragic heroes ("Easy Rider") and an X-rated film would go on to win the Best Picture Oscar ("Midnight Cowboy"). Even the main staple of the traditional studio release- the Western- was often rendered unrecognizable as veteran stars engaged in unprecedented blood-letting in Sam Peckinpah's "The Wild Bunch" and the anti-Establishment tone of "Butch Cassidy and the Sundance Kid". Fox, like other studios, grappled to stay relevant. There was still plenty of business for old-fashioned studio fare that was deemed non-threatening, but the wind was clearly in the sails of those movies that pushed the envelope in terms of making social statements. And so it was that an ill-fated project titled "Che!" went into production at the studio. 

"Che!" was very much  a "Ripped From Today's Headlines!" film.  Ernesto "Che" Guevara had only been killed two years previously and had already become an iconic symbol in international revolutionary movements. The proud communist was born in Argentina but had joined up with Fidel Castro's movement in 1956 that was dedicated to toppling the seemingly indestructible dictatorship of corrupt Cuban president Fulgencio Batista, who was widely deemed to be a bought-and-paid for puppet for American mobsters who had widespread financial interests in the island nation. Che, who started as a lowly medic for Castro's 82 man guerilla movement, quickly rose in stature following a massacre that found the group reduced to only 12 fighters.  Incredibly, within a relatively short period of time, Castro's ragtag band regrouped and won almost fanatical support among the general population. In a stunning turn of events, Batista was abruptly forced to resign and flee the country. Castro triumphantly entered Havana and the rest is history.

The Fox production of "Che!" primarily resonates a bit today only because Cuba is back in the news. Castro, who has been on his "death bed" seemingly for twenty years, is still stirring controversy with the recent decision by the Obama administration to loosen restrictions on Cuba. Though widely supported by public polls, the policy is taking a hit in some quarters because of Castro's predictable penchant for tossing insults at the USA during the most sensitive period. He claims that America owes Cuba many millions of dollars in reparations for damage inflicted on the nation through the 55 year embargo. The seeds of all these issues are addressed in "Che!" but only in the most superficial manner. The film presented the titular firebrand, played by Omar Sharif, as the brains behind Castro's successes. Castro, played by Jack Palance, is seen as a relatively benign figure here; a man who becomes almost completely dependent on the political and military advice offered by his younger protege. Upon taking power, however, rifts come between the two "comrades". Castro installs himself as a ruthless dictator in much the manner that Batista was. Che opposes his cozy relationship with the Soviet Union that saw Cuba become the mistress of the Russians, accepting the placement of nuclear missiles in return for the easy financial supplements that Castro became increasingly dependent on. The Bay of Pigs invasion is mentioned almost in passing and the Cuban Missile Crisis is covered almost entirely through some brief newsreel footage of Adlai Stevenson publicly challenging the Soviets to admit the presence of the missiles during a U.N. Security Council emergency meeting that became infamous. The long-term implications of such momentous events are swept aside. Instead, we see the perpetually brooding Che as a man who is impossible to please. While Castro is content to have won power in Cuba, Che is restless to spread the revolution to other nations. While Che is critical of Castro's abuse of power, he falls victim to his own demons as well, justifying mass murders of former government and military officials on the basis that doing so will satiate the public, which is demanding retribution for years of oppression under Batista. All of this is powerful fodder for a dramatic screenplay, but "Che!" is schizophrenic in its structure. It waivers between being a psychological study of a complex man and being an overview of important political events that were still relatively recent at the time of the movie's release. In the end, the film is unsatisfactory on all levels. Worse, it has a rushed look to it and, despite some fleeting atmospheric scenes shot in Puerto Rico (doubling for Havana). Many of the other sequences were all too apparently shot at the famed Fox Ranch set in Malibu. The movie, which fortunately is at least never dull, begins with Che already dead, having been killed in a gun battle in Bolivia, where he made the ill-fated decision to try to launch a revolution in a country that was not demanding one. His story is then told through flashbacks by the normal competent director Richard Fleischer, who uses the awkward device of having friends, colleagues and enemies of Che relate anecdotes by breaking the "the fourth wall" and addressing the viewer directly. It's a hokey tactic that more than once elicits some unintentional giggles. 

When the film  opened, it was universally panned and helped derail Omar Sharif's status as a bankable leading man. He had made some major hits over the years: "Lawrence of Arabia", "Doctor Zhivago" and, more recently, "Funny Girl". But there were the high profile bombs "Mayerling" and "Mackenna's Gold". With "Che!", both Sharif and Jack Palance found themselves ridiculed by critics who savaged their performances. Ironically, it is only their performances that seem to have withstood the test of time. Not only do they both bear remarkable physical resemblances to the historical figures they are playing, both also give quite credible performances. Sharif is appropriately a brooding, humorless figure and Palance, who was known to chew the scenery, is quite restrained and content to chew some fine Cuban cigars instead. Director Fleischer had assembled an impressive cast of character actors including Cesare Danova, Robert Loggia and Barbara Luna but gave them nothing of any consequence to do. They serve primarily as window dressing. Even the great Woody Strode is bizarrely cast in an almost wordless role that sees him reduced to marching through the jungle and firing machine guns. The screenplay never digs beneath the surface to examine either Che or Castro's motives for their actions. The abuse of the Cuban people by Batista is all but ignored, for example, and the film takes an agnostic attitude towards the actions of Che and Castro, probably because passing judgment one way or the other might well have alienated the intended audience. The strategy didn't work. "Che!" became a notorious bomb at the time of its release and its reputation remains tarnished though it's attributes are probably more apparent today than they were back in the day. This makes the new Twilight Time limited edition (3,000 units) Blu-ray release  all the more welcome. In viewing the movie in retrospect, it still resonates as a misfire but doesn't seem nearly as awful as critics made it out to be in 1969. The transfer looks great and there are some bonus features: an interesting vintage "making of" featurette, a TV spot and the original trailer. There are also the usual excellent liner notes by film historian Julie Kirgo, who points out the irony in the fact that to today's generation, Che is primarily known as an anonymous image on bestselling T shirts that have made a fortune for capitalist hucksters. One hopes that the company might reissue this title some day and include commentary tracks by political historians in order to separate fact from fiction. 

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