This is old-fashioned marketing from 1963. The Fine Arts Theatre in Los Angeles hired two young women to ride around on scooters in front of the theater to promote Jessica, a new film starring up-and-coming starlet Angie Dickinson as a free spirited girl with a penchant for driving a scooter. If you're old enough to remember these types of promotional techniques, you probably also remember "Ladies Nights" where female patrons were given free dish ware (we're not kidding!)