Cinema Retro has received the following press release from Warner Home Video:
WARNER
BROS. HOME ENTERTAINMENT ANNOUNCES TWO BLU-RAY(TM) PACKAGING
INNOVATIONS OFFERING CONSUMERS MORE VALUE AND PORTABILITY ON THE MOVIES
THEY WANT TO SEE
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Studio To Begin Offering Blu-ray(TM) Combo Packs On All Theatrical New Release Titles;
Blu-ray Disc, Standard Definition DVD, And Digital Copy All-In-One At No Additional Cost
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Also Introducing The Industry’s First Line Of Affordably Priced “Blu-ray Double Features;â€
Sets Will Include Two Of Warner’s Top Catalog Hits On Blu-ray Disc
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Burbank,
Calif. December 16, 2009 - Warner Bros. Home Entertainment today
announced two Blu-ray(TM) packaging initiatives that will give
consumers greater value and portability when shopping for the best
possible way to watch movies at home. Beginning in the first quarter of
2010, Warner Home Video will be releasing its entire Theatrical New
Release slate as Blu-ray combo packs, containing a Blu-ray Disc of the
film with exclusive special features and exciting BD-Live interactivity,
a standard-definition DVD and a Digital Copy of the film. Â For no
additional cost, Blu-ray combo packs offer consumers significantly more
value by merging the unsurpassed quality of Blu-ray with the
convenience of being able to watch the film in any format, on just
about every playback device. Â
Warner
Home Video is also launching the industry’s first line of Blu-ray
Double Features, priced at $24.98 (SRP). Beginning February 23, the
attractively packaged and entry-level priced Blu-ray Double Features
pack will include a pair of well-matched catalog hits spanning multiple
genres – comedy, action, drama/thriller and horror.  The first wave
will include “Dirty Harry†and “Magnum Force†starring Clint Eastwood; “Analyze This†and “Analyze That†starring Billy Crystal and Robert De Niro; “Presumed Innocent†and “Frantic†starring Harrison Ford; “Miss Congeniality†and “Miss Congeniality 2†starring Sandra Bullock; and Grumpy Old Men and Grumpier Old Men starring Walter Matthau and Jack Lemmon.
“When
people experience Blu-ray – they love it, and with Blu-ray combo packs
on all of our top new releases, we are giving consumers the titles they
want without having to sacrifice convenience and portability,†said Ron
Sanders, President, Warner Home Video. “And our new Blu-ray Double
Feature sets make it easier and more affordable than ever for consumers
to build or expand their home movie libraries and discover why Blu-ray
is simply the best way to watch movies at home.â€
According
to third quarter figures compiled by the Digital Entertainment Group
(DEG), Blu-ray is on the rise. Â In 2009, Blu-ray Disc set-top player
sales grew 112 percent over the same period last year and this holiday
season consumers are seeing Blu-ray player prices starting around $100,
making it that much easier for home audiences to see the films they
love the way they were meant to be seen. Blu-ray devices are at the top
of many consumers’ holiday wish lists this year are projected to be in
15 million U.S. homes by the end of this year.