Here's a great example of a relatively nondescript Hollywood western that boasted a fantastic ad campaign.
The Glory Guys starred Tom Tryon, Senta Berger, Harve Presnell, Michael Anderson Jr and a young up-and-comer named James Caan. Released in 1965, the movie was typical of westerns from those days: entertaining, rousing and not designed to be in contention for the Oscars. The magnificent poster art exaggerated the scope and sweep of the film, but makes us realize once again how this aspect of movie marketing has all but died with the old west itself.Â