After successfully joining forces for the new John Wayne 100th Birthday DVD promotion, Warner Home Video and Paramount Home Entertainment have come up with a blockbuster Elvis Presley promotion that will see WB releasing Elvis:The Hollywood Collection with six feature films and Paramount releasing The Lights! Action! Elvis! collection consisting of eight major features starring the King. Additionally, several major Elvis concert films will be released and coordinated with a festival relating to Presley to be held at Graceland that will be held between August 11-18. Warners will be screening Elvis films on the grounds of Graceland during the festival. Continue reading for the full official press release.