Most rock 'n roll movies of the 1950s and 1060s were rightly regarded as disposable entertainment. With a few exceptions, they were low-budget attempts to cash in on the new fad before it might fade away. Elvis Presley's films were cinematic gold for a while but even they began to fade with the release of director Richard Lester's two Beatles films, "A Hard Day's Night" and "Help!", both of which brought innovation and style to the genre. The Monkees' feature film "Head" would also go boldly where no rock 'n roll flick would. "The Cool Ones", however, appears to have been made by people whose sensibilities were stuck in amber. Despite being released in an era when rock music was being defined by groups with a cutting edge, this musical comedy, released in 1967, has the hallmarks of similar films made a decade before. In short, it's a movie designed for hipsters but made by middle-aged squares.
The film centers on the adventures of Hallie Rodgers (Debbie Watson), a dancer seen on one of those "Shindig"-type TV series designed to appeal to teenagers by presenting musical groups performing their latest hits live on stage. Hallie feels she has true star power but the show's arrogant producer, played by Phil Harris, refuses to give her a chance to sing on the program. In an act of defiance on live TV, Hallie steals the microphone from guest performer Glen Campbell and belts out a song. As she is chased around the stage by production executives, she engages in wild mannerisms that the audience mistakes for a new dance. She's summarily fired but later learns she has gained a following and that her moves on stage are now the latest dance craze called "The Tantrum". (I'm not making this up, folks.) She then attempts to woo one-time teen idol Cliff Donner (Gil Peterson) to form a duo. Cliff has fallen on hard times and is currently performing in a failing nightclub run by avuncular British export Stanley Crumley (Robert Coote). The moody Gil is smitten with Hallie but is reluctant to try to regain his former stardom. Ultimately, he concedes when the sees the enthusiastic response from their duets, which help revive Stanley's nightclub. With Stanley as their manager, they set about promoting the act by performing The Tantrum in front of growing audiences. At this point, they are approached by Stanley's estranged brother Tony (Roddy McDowall), a legendary record producer who travels with his own posse and who enjoys a rabid fan base himself. Tony takes control of the act but his sheer narcissism and arrogance results in tension between Hallie and Gil, who break up and reunite more times than I can recount. The bizarre production gets even stranger with a closing act by Mrs. Miller, who was a sixtyish everyday woman whose cover version recording of Petula Clark's "Downtown" became a novelty hit that elevated her to temporary fame.
"The Cool Ones" is awful on every level, but it's so awful it has the virtue to keep the viewer glued to the screen to see if it becomes even more awful. The songs are mostly awful despite being the creations of notable talents Lee Hazlewood and Billy Strange, although the best of the lot, "This Town", would be a well-received recording by Frank Sinatra a couple of years later. The depiction of teenagers is awful, presenting them as brain-dead zombies who instinctively embrace every new song and dance move they experience on a TV show and instantly turn into raving mobs of fans. Young people are presented in an inoffensive, sanitized manner. No one smokes (cigarettes or anything else) and they're all satisfied sipping tonics and sodas in nightclubs. Cripes, to think this film was sandwiched between the release of "The Wild Angels" and the Woodstock festival....The direction by Gene Nelson (who displayed some talent in other films and TV series) is awful and so are the performances, with Debbie Watson overacting and Gil Peterson, who looks like a human Ken doll, underplaying with predictably boring results. They make for the least erotic couple seen on screen since the Ma and Pa Kettle series. But the scene-stealing awful performance is provided by Roddy McDowall, who chews the scenery and everything else in sight while presenting an over-the-top caricature of a fussy, demanding gay man. But since film producers felt that teenagers shouldn't know that gay people exist, a plot device is inserted in which we learn Tony's unseen girlfriend is pregnant, which sends him into an even greater hissy fit that only reinforces the gay stereotype. Only dear old Robert Coote emerges with some dignity intact. The film does have colors that jump out of the screen and it is fun to see location footage of old L.A., which is marvelously photographed by legendary cinematographer Floyd Crosby, whose achievements include "High Noon". This would be his final film. The dance numbers are also well-choreographed by Toni Basil, who would go on to have the hit record "Mickey" in the 1980s. In the end, however, the movie makes those Frankie and Annette beach pictures look like biting social commentaries on life in the 1960s. I expected young Mickey Rooney to show up on screen shouting, "Hey, kids- we can put the show on in the barn!!!" The film was released as the bottom attraction on double features. There was probably no damage to anyone's career because few people saw it.
In viewing "The Cool Ones", I came to the conclusion that I had to disagree with Huey Lewis and the News in that it isn't hip to be square. The film is available on DVD from the Warner Archive. It's a nice transfer and includes the original trailer. The DVD is region-free so that bad movie lovers everywhere can enjoy the film.
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