By Lee Pfeiffer
It has always been possible for Netflix subscribers to share their passwords with family members and friends who do not reside with them, even though the company's usage agreement specifies that all password sharing should pertain only to people who live in the same household. With Netflix reporting a net loss of subscribers, the company is taking new measures to increase revenues. They have introduced a Netflix option for subscribers who don't mind watching programs and movies that are interrupted by commercial breaks. (Obviously, this wouldn't pertain to Cinema Retro readers!) The willingness of some people to watch these compromised versions will result in a whopping $3 a month discount. Cinephiles and purists will find this an offer they can refuse. For many viewers, the initial appeal of streaming services was to get away from the horrendous numbers of commercials that are seen on broadcast TV programs, but there will probably be plenty of undemanding viewers who jump at the offer. The other way to increase revenue will be to crack down on people sharing passwords. Beginning by late March, such individuals will either have to pay for their own subscriptions or lose access. They will be offered a special discount, however, as well as the ability to retain their account data and history. For more, click here.