By Design:
The Joe Caroff Story
Premiering
on TCM and HBO Max
Cinema Retro
readers probably already know about Joe Caroff’s unique contribution to James Bond and film history, but
outside of serious movie fan circles, he’s less well known. Several years ago,
former HBO producer (and CR writer) Mark Cerulli and editor Paul C. Rosen set
out to change that by putting together a documentary about his remarkable life –
growing up in the Great Depression, fighting in WWII and being part of the Mad
Men advertising scene in the 1960s and 70s. Along with way, Joe designed a
number of iconic film logos including West Side Story, 007, Rollerball, A Hard
Day’s Night, Orion Pictures and many others. If you’re expecting a Bond
documentary, this ain’t it; rather it’s a portrait of a true American success
story that delves into his troubled relationship with his father, finding the
girl of his dreams and conquering Hollywood, one brilliant logo at a time.
Also in the
cast is legendary film executive Mike Medavoy (who commissioned Joe to design
the Orion Pictures logo) and top Hollywood poster artist Dan Chapman.
"By Design:
The Joe Caroff Story" premiered last night on TCM (North America) and is now available on HBO Max.