It wasn't an unusual practice for movie studio's to exploit an actor's popularity by reissuing an old film under a new title. Case in point: director Michael Winner's 1972 crime thriller "The Mechanic" starring Charles Bronson. It's a top notch action flick and did reasonably well on its first release. However, in the wake of Winner and Bronson's massive 1974 hit "Death Wish", United Artists reissued the film under the title "Killer of Killers", an obvious attempt to make it appear as though Bronson was again appearing as a vigilante. In fact, the marketing campaign was deceptive because in "The Mechanic" he plays a criminal...a professional assassin, to be precise. Yes, he's taking out some bad guys but not on the basis of morality but simply because he wants a fat paycheck from other bad guys. The campaign resulted in this interesting, if dishonest, trailer.