MGM's remake of its 1959 blockbuster "Ben-Hur" proved the old adage that you can't go home again. The studio had hoped that the religious community would rally around the film in much the same way they had done for other faith-based films, primarily Mel Gibson's 2004 production of "The Passion of the Christ". However, this time around those audiences stayed away in droves, leading to a write-down of $48 million for the quarter. Part of the problem isn't the studio's fault: there simply aren't the type of old school, epic-leading actors like Charlton Heston, who won an Oscar for the original film. However, the marketing campaign didn't help matters. In an attempt to broaden the film's appeal to mainstream audiences, a poorly-conceived trailer tried to make the movie look like a Marvel super hero flick, with gimmicky editing and an emphasis on special effects that may have alienated the religious community. The film cost $100 to make and grossed $94 million worldwide. However, that doesn't include the tens of millions in marketing costs that will not be recouped. It should be noted that the film was released by Paramount but mostly financed by MGM. Paramount's losses are estimated to be in the range of $13 million. Click here for more.