BY LEE PFEIFFER
The contemporary horror film genre has become an endurance test for seeing how much blood and splatter can be contained in each stomach-churning release. Gone are the days when such films were populated by literate scripts and iconic stars. Fortunately, home video releases still allow us to revel in the glory days of the horror genre, which came to a gradual end in the mid-to-late 1970s. The genre reached its first peak in the great Universal Monster movies of the 1930s and 1940s before being reinvented for a new generation in "gorious colour" by Hammer studios in Britain. Then American International Pictures got on board with enormously successful adaptations of Edgar Allan Poe stories produced by Roger Corman and generally starring Vincent Price, who became a horror icon during this period. This era also saw the rise of Amicus, another British production house that sought to emulate the success of Hammer by often producing horror anthology tales that also starred icons of the genre. Still, by the mid-1970s, such movies were growing stale with younger viewers as a new generation of filmmakers specialized in the kind of gory tales that would have been deemed unreleasable even a few years before. The 1974 production of "Madhouse" represents the last desperate gasp of the type of horror film that had grown so popular over the previous decade. It stars two genuine legends, Vincent Price and Peter Cushing, who heretofore had been denied sharing the screen together despite having jointly appeared in anthology horror flicks. Robert Quarry, who was being groomed as their heir apparent by American International on the basis of his portrayal of Count Yorga, also had a prominent role in "Madhouse". The production, however, was far from a joyous swansong for the film that marked Price's final association with American International. In fact, the entire movie was deemed such a mess by those involved that it's a testament to their talents that it was even completed. The film was a joint venture between A.I.P. and Amicus, two studios with very different philosophies about making movies. There was tension from day one and the film went into production with a hastily cobbled together script that no one found satisfactory. Indeed, having received the script on Friday, the actors were expected to begin shooting on Monday. Robert Quarry was so disgusted by the lame dialogue that he took it upon himself to ghost write major portions of the script, an act that was looked upon favorably by his co-stars who asked him to do the same for their characters.. Jim Clark, who is primarily known as a talented editor for many esteemed films, was assigned the thankless task of bringing this mess-in-the-making to the screen. He was hobbled by a disgruntled and dispirited cast as well as quarreling executives.
"Madhouse" was originally titled "The Revenge of Dr. Death", a much more appropriate title. The film opens with Price as legendary film star Paul Toombs hosting a New Years Eve party in his Hollywood mansion. Toombs has become a star largely based on his recurring role as Dr. Death, a hideous murderer who stalks his victim in a distinctive skull-like mask. He no sooner announces his engagement to a beautiful actress, Ellen Mason, (Julie Crosthwait) when he is distastefully informed by porn producer Oliver Quayle (Robert Quarry) that the bride-to-be used to be one of his top stars. Disgusted by this revelation, Toombs publicly chastises Ellen and the two storm off upstairs. Minutes later, Ellen is decapitated by someone in a Dr. Death costume. The prime suspect is Toombs, who is blamed for the murder and who suffers from a convenient bout of amnesia that leads him to believe he must have been guilty of the crime. He is committed to a mental institution for years. When he is released, he is convinced by his best friend and favorite screenwriter Herbert Flay (Peter Cushing) that he should accept an offer to revive the Dr. Death character for television. Ironically the show is being produced by Oliver Quayle, who is now a reputable figure in the industry. Toombs initially spawns the offer, partly out of revulsion for Quayle but primarily because he fears that playing Dr. Death again might inspire him to commit more violent crimes. Nevertheless, Herbert, who is now also an aspiring actor, convinces Toombs that he is up to the challenge. As the show goes into production, a series of high profile murders occurs with the victims turning out to be people who have come into contact with Toombs. They include an opportunistic young actress (Linda Hayden), who tries to seduce and blackmail him and her equally opportunistic step parents. As the body count rises everyone suspects that Toombs is the killer but Scotland Yard can't pin the crimes on him. It's apparent to the viewer, however, that Toombs is the victim, not the killer. This is typical for protagonists played by Price. Even if they are murderers, it's generally the result of them having been driven insane by unscrupulous people they had trusted. "Madhouse" takes this formula to an extreme. At times it plays like "Gaslight" on steroids. You would also have to be the least adept sleuth since Inspector Clouseau if you can't spot who the real villain is practically from frame one.
"Madhouse" follows the style of recently successful Price films from the era, primarily the Dr. Phibes movies and his acclaimed hit "Theatre of Blood" which had been released the previous year. The key component is a sense of campiness, though in "Madhouse" the actors play it straight and don't give overly broad comedic interpretations of their roles. Price actually has an interesting character to play, as Toombs is a multi-faceted man with a painful past and present to contend with. He does yeoman work, giving one of his finest late career performances (he even gets to croon a love song that is played on old Victrolas!). Cushing is largely underutilized until the climax when the two stars share a terrific scene. Stuck between these two legends, Robert Quarry doesn't have much to do other than sip cocktails and make snarky remarks. Still, having these three stars on screen together makes for a delightful experience even if the material is often predictable. In fact, it's the sheer predictability of the script that makes the movie so enjoyable. This is the kind of horror flick in which nubile and defenseless young woman walk through dark houses to see what went bump in the night. It's gory and bloody in keeping up with the times, but somehow the gore is never as repugnant as it is in slasher and "dead teenager" flicks that would come to redefine the horror genre. It should also be pointed out that Price's Dr. Death makeup effects are truly impressive, as is the gimmick employed throughout the film of having clips from Price's old collaborations with Roger Corman shown as examples of Paul Toombs's career highlights. (A nice touch is acknowledging the late great Boris Karloff and Basil Rathbone, who appear in these sequences, in the opening credits of "Madhouse".)
Kino Lorber's Blu-ray release is outstanding on all levels. It features a commentary track by horror film historian David Del Valle that is both entertaining and informative. Del Valle personally knew many of the people involved in the production and his track is like a master class in horror filmmaking. There is also a short but very good retrospective documentary about the making of the film in which Del Valle is interviewed along with another esteemed horror film scholar, C. Courtney Joyner. Both of them provide plenty of fascinating facts about the troubled making of the movie, which was renamed "Madhouse" at the eleventh hour by A.I.P. executives who had already printed publicity materials bearing the film's previous title. The Blu-ray also contains a gallery of other Vincent Price films available through Kino Lorber.
"Madhouse" may have been deemed a second rate horror film back in the day but, given the dearth of larger-than-life stars in today's movie industry, it allows retro movie lovers to revel in the onscreen pairing of two truly iconic screen legends. It also represents the type of movie of which it can be said, "They don't make 'em like that any more". I only wish they did.
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