Call it "Licence to Shill". Sony is launching an all-out campaign to elicit a record number of product placements for the next James Bond film, due for release in November 2012. The producers had down-played such tie-ins in recent years due to criticism that the Bond franchise was become a virtual commercials for the product placements. Sony hopes to offset up to $45 million of the production budget through the commercial partnerships. The Bond franchise has long benefited from such tie-ins, extending back to the early days of the series. However, some fans fear that the products might be pretentiously placed within the film and distract from the storyline. For more click here