Although James Cameron's
Avatar might bring up to $1 billion in pre-tax profits to Fox, the New York Times reports that major studios are not rushing to jump on the bandwagon to emulate the film's technical aspects. The reason is the risk of making such a huge investment. Fox gambled a staggering $400 million+ on the project and if Cameron had come up with a clunker, the studio would have faced some serious problems in terms of finances and credibility. The realization that the second film to take such a plunge would not have nearly the clout of
Avatar is making Hollywood cautious. (The Times points out that no one remembers
Tenderloin, the film marketed as the
second movie to feature full sound following the release of
The Jazz Singer in 1927). There are rumors that the next
Star Trek film might employ some of the 3-D technologies, but Paramount isn't talking. For more
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