High-powered Hollywood publicity agencies are generally thought of as a status symbol for the top stars. However, there is a recent trend among the elite to handle their own publicity, spurred on by the shocking decision by Brad Pitt and Angelina Jolie to leave the tony PMK publicity agency. Brangelina even had the audacity to speak for themselves, thus, they did not hire a new publicity team. The advent of new media has given stars the opportunity and ability to get their own messages out to the press and fans without having them filtered through mouthpieces. Now major publicity agencies are quaking in their boots about the prospects of a dim future.
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