The cut-throat competition between Wal-Mart, Amazon, Target and other
major on-line retailers has resulted in cut-throat pricing reductions
pertaining to pre-orders of DVDs slated for holiday release. Many major
titles including the new
Star Trek film can be ordered for as little as $10. However, the deals are only good until the titles "street" (i.e, actually hit store shelves.) Studios are generally not happy about these tactics, fearing they reduce the inherent value of DVDs to the general public. For more
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