Despite enormous publicity, Sean Connery's semi-autobiographical tome Being a Scot has been deemed a flop in the publishing world - primarily due to the fact that it is less about the man than his views on his Scottish heritage and Scotland's role in the world today. Connery aborted several other attempts to write a traditional autobiography because he was not eager to share intimate aspects of his life. Instead, he turned Being a Scot into a quasi-autobiography that many reviewers found a bit dry. The lack of gossip resulted in public disinterest and the book has enjoyed shockingly low UK sales totaling only 5,000 copies. Connery did very limited publicity for the book in contrast to Sir Roger Moore, whose recently published autobiography is being heavily promoted by the star.