This ad appeared in Boxoffice magazine in April 1968 extolling the longevity of Fox's three big roadshow presentations. For the unenlightened, "roadshow" films were big budget productions that played in grand movie palaces in select cities. It could often be many months before these films came to neighborhood theaters nationwide. What is remarkable about this ad is that it illustrates that even after such films went "wide" to hundreds of other theaters, people still paid top dollar to enjoy seeing them in the roadshow presentations. Consider that "The Sound of Music" opened in 1965 and "The Sand Pebbles" and "The Bible" both opened in 1966. Yet, years later, the roadshow venues were still showing these films. Today, even blockbuster movies aren't in theaters very long because so much of the profit comes from a quick turnaround onto video and streaming services. However, in those days when movie theaters provided the only forum in which to see favorite blockbusters, fans would patronize theaters to see them repeatedly. This afforded them the opportunity to see the movies in their original versions, as studios often cut considerable footage when releasing them to local theaters.
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