Those of us of a certain age can recall collecting movie pressbooks (called campaign books in the UK). These were sent by movie studios to theaters and served as a guide to the specific film, loaded with promotional ideas and alerting theater owners to merchandise they could tie into when showing the movie. Pressbooks are now a thing of the distant past, a casualty of the more cost-efficient method of providing publicity materials through on-line sites for which the press is given passwords. It may be more practical but there was great joy for collector's thumbing through these marvelous guides page-by-page. Here are some promotional blocks from the American pressbook for the 1969 comedy crime classic "The Italian Job" starring Michael Caine and Noel Coward. They recall a golden era when you could count on a vinyl soundtrack and paperback novel tie-in to accompany the release of a movie. It may surprise our readers to know that the film wasn't a hit in America but over the decades it has built a very loyal following in the UK where you can still buy a reproduction of the quad movie poster in souvenir stores in Piccadilly. As for the Americanized remake starring Mark Wahlberg, well, the less said the better.
Shirley Jackson's famed ghost story novel "The Haunting of Hill House" was originally made into an MGM film by director Robert Wise in 1963 Jan de Bont's 1999 remake was poorly received and most recently, there is a hit Netflix series inspired by Jackson's book. However, for pure brilliance, Wise's interpretation of the story still stands as a masterpiece of the horror film genre in which ambiguity and unexplained events prove to be more chilling than most films that employ over-the-top special effects. For all of respect accorded the film today, it was not particularly well-received by critics when it originally opened. One of the more positive and insightful reviews was written by James Powers for The Hollywood Reporter. Click here to read.
The web site Looper provides some video evidence of mega-budget cinematic misfires that caused their studios and/or production companies to fold. With the benefit of hindsight, we can all say "What were they thinking???" but at the time these were deemed to be "can't miss" blockbusters.