A long time ago in our own galaxy, independent movie theaters prided themselves on creating unique promotional stunts, as evidenced from these photos from a March 1968 issue of Boxoffice magazine. In the parlance of the era, theater owners were "taking it to the streets" in order to drum up awareness of their latest showings. Sometimes models were employed and on other occasions, hapless theater employees were subjected to participating in rather bizarre and comical publicity stunts. These two photos show a model on the streets passing out leaflets to seemingly unimpressed passersby for the Joan Crawford thriller "Berserk!" and a mannequin dressed as Clint Eastwood's Man with No Name for "The Good, the Bad and the Ugly." Those were the days!