Our old pal George Lazenby is still stirring things up when it comes to the world of James Bond. He's the latest person to jump on the bondwagon to criticize the sponsorship deal with Heineken for the next James Bond film Skyfall. Lazenby accuses the producers of selling out in order to get promotional tie-in money. While there has world wide outrage that the beer company's sponsorship for the movie will result in a scene in which Bond is seen sipping the brew, the producers have never once said that this will preclude 007 from also engaging in his trademark vodka martini. Beer sponsorships for Bond movies extends all the way to the first film, Dr. No in 1962 wherein Red Stripe Jamaican beer was seen prominently in the movie. John Smith's, the British beer company, had sponsorships in The World is Not Enough. So what's the big deal? Does anyone really believe that the producers will water down the debonair image of 007 by having him be seen chug-a-lugging Heineken at the expense of fine wines and liquors? The sequence in question will probably last a millisecond. For his part, current 007 Daniel Craig says that modern movies cost so much money that promotional fees are necessary for financing. Heineken supposedly contributed $45 million to the production cost, but that will obviously include worldwide print, TV and web campaigns. For more click here