20th Century Fox took out this ad in the trade papers in August 1960 to advertise forthcoming major productions including John Wayne's North To Alaska, Marilyn Monroe in Let's Make Love and The Innocents. Note that at the time Fox was going to produce George Stevens' production of The Greatest Story Ever Told. However, the agreement went awry. The movie would not be made until several years later when United Artists backe the film. Also, the ad says Elizabeth Taylor has arrived in Europe to begin production on Cleopatra. Little did Fox executives realize that the film would be aborted, the footage mostly scrapped and major roles recast before resuming again- and becoming the most expensive film made until that time.