By Lee Pfeiffer
With box-office receipts down sharply from last year, movie studios are thinking outside the box when it comes to benefiting from any new source of revenue. The latest bright idea is to make recent theatrical releases available to consumers through an on-demand basis before they are released on DVD. Sounds good, doesn't it? But wait- the studios believe you will shell out $30 for the privilege. That's the hefty price tag it will cost you to benefit from the "window" between a film's theatrical exhibition and its debut on DVD. Perhaps no one in Hollywood knows it, but the nation is hurting economically - which is why box-office is down to begin with. Millions of Americans are not only out of work, but they have lost their health insurance along with their employment. This double-barreled crisis would hardly seem to leave much of a market for an audience that wants to pay $30 for the latest Adam Sandler film. The other problem are theater chains that are protesting and threatening not to exhibit movies that are part of this marketing plan. Click here to read the L.A. Times report