In 1979, the Mego toy company licensed the rights to produce items based on the new James Bond movie Moonraker. Although the film was a huge hit, the Mego line of tie-ins was haphazardly marketed. The most common item was the 12" action figure of Roger Moore in a space suit. However, figures based on Michael Lonsdale as Drax, Lois Chiles as Holly Goodhead and Richard Kiel as Jaws were poorly distributed and quickly escalated in value, with the Jaws figure now selling for a small fortune on the collector's circuit. Additionally, Mego created a deluxe version of the Bond astronaut doll that can now pull in up to $1,000.
The Mego Museum website, dedicated to the history of the toy company, also shows us fascinating prototypes of designs for Moonraker items that never went into production despite being illustrated in their catalog. To view, click here.