From the Cinema Retro archive: a Swedish movie program for the 1959 Hammer version of The Hound of the Baskervilles. The 1959 film marked the first Hammer production to be filmed in color and was meant to initiate a series of Sherlock Holmes films starring Peter Cushing as the legendary detective. The film was quite effectively done and benefited from a strong supporting cast including Christopher Lee as the seemingly cursed Sir Henry Baskerville. However, the movie was not a success. Hammer was unsure how to market the flick, and as the art on this program indicates, got cold feet about promoting it as a Holmes story. The studio opted instead to market it as a horror story, playing up the image of the hound even though the deadly canine only appears fleetingly in the climax. The result was that the film was a boxoffice failure and terminated any plans for additional Holmes films, though Cushing would later play the detective on British TV. The movie has aged very well indeed and is well worth a look.